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Hand embroideredPure linenMade in SuratLimited batchesPan-India Express Delivery7-day returnsHand embroideredPure linenMade in SuratLimited batchesPan-India Express Delivery7-day returns
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The atelier
Made by hand.Worn for years.
Every shirt is cut, stitched and embroidered by our artisans in Surat.
- Pieces per batch
- 50
- Of hand embroidery
- 18h
- Natural fibre
- 100%
AVYR Shorts · Lookbook in Motion
Artisanal Looks in 4K
Experience how our shirts drape, breathe, and catch the summer light. Tap any reel to shop the complete look.
Summer Breeze · The Linen Walk
Azure Leaf Hand-Embroidered Shirt₹2,100
Shop →Behind The Needle · Artisan Hands
Deep Sea Coco Hand Embroidered Shirt₹2,399
Shop →
The Atelier Journal
Stories of craft, linen & style.
5 min read·
The Connoisseur’s Guide to French Linen: Why Weight, Weave & Slub Matter
Not all linen is born equal. In an era dominated by synthetic microfibers, pure European flax stands as the apex of warm-weather menswear. Here is the discerning guide to evaluating density, slub texture, and drape.
RVRohan Varma
Read 4 min read·
The Cuban Collar Revival: Sculpting The Modern Riviera Silhouette
The camp collar—often dubbed the Cuban collar—has evolved from vintage mid-century lounge uniform into the defining silhouette of luxury resortwear. Discover how to style it with effortless panache.
DMDev Malhotra
Read 6 min read·
The Vanishing Art of Hand-Guided Needlecraft in Contemporary Menswear
In a world where computer-programmed looms pump out thousands of identical stiff motifs every hour, the human touch of hand-guided embroidery is an act of quiet rebellion. Step into our makers' sanctuary.
ASAnanya Sen
Read 4 min read·
Dressing After Twilight: Styling Statement Shirts for Tropical Evenings
Too often, evening menswear defaults to monochrome suits and predictable dark tees. Discover how rich botanical motifs and gold stitch accents command understated charisma after dusk.
AMArjun Mehta
Read 5 min read·
The Slow Fashion Manifesto: Why We Produce Only 50 Pieces Per Drop
Over 100 billion garments are produced globally each year, with 85% destined for incineration or dumps. AVYR operates on a radical counter-principle: patience, small batches, and timeless craftsmanship.
KSKaran Singhania
ReadThe inner circle